PSY: The Rise of a Korean Superstar When the music video for Gangnam Style debuted on YouTube, PSY the artist behind the song wasn’t known to anyone outside of South Korea and its neighboring countries. Since its debut Gangnam Style has garnered over 2 billion views making it one of the most played songs in YouTube history. PSY’s global breakout success is still a mystery to people in his home country. Wall Street Journal columnist Jeff Yang’s article “Gangnam Style’s U.S. Popularity has Koreans Puzzled, Gratified” Yang writes that “ the unlikely emergence of Park Jae-Song, the chubby, 34-year-old rapper known as PSY , as the face of K-pop, after the explosive success of his rollicking video for “ Gangnam Style ,” has been greeted by Koreans with a blinking neon “WTF” (blogs.wsj.com). Yet PSY has done something that was still a not yet achievable dream for Korean artist and that was to break out in a marke...